UCSI University
BA (Hons) Branding & Advertising - Kuala Lumpur Campus
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 25,010
Year 2 TuitionRM 23,210
Year 3 TuitionRM 25,700
Additional FeesRM 9,400
Grand TotalRM 83,320
Initial Deposit
To confirm enrolment
RM 34,410
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 73,920
One-time feesRM 9,400
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 137,320
To begin, you only pay the initial deposit of RM 34,410. Living costs are estimates and vary by city and lifestyle.
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About the University
UCSI University
MalaysiaPrivate University
Explore academic programs at UCSI University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The BA (Hons) Branding & Advertising at UCSI University, Kuala Lumpur Campus, uniquely integrates strategic marketing and creative advertising, equipping students with comprehensive skills for roles such as Brand Executive, Advertising Manager, and Media Planner.
Program Structure
- Year 1: Fundamentals of Marketing, Business Information System, Introduction to Branding, Organizational Behavior, Microeconomics, Statistics and its Application, Fundamentals of Advertising, Macroeconomics, University Life, Business Law - Malaysian Perspective, Extracurricular Learning Experience 1, Co-Operative Placement 1
- Year 2: Business Mathematics, Relationship Marketing, E-Marketing, Visual Communication, New Product Development, Marketing Processes, One-to-One Marketing, Business Research Methods, Design and Layout, Social Media Marketing, Customer Communication, Extracurricular Learning Experience 2, Co-Operative Placement 2
- Year 3: Strategic Advertising Management, Final Year Project A & B, Strategic Brand Management, Service Marketing, Marketing Promotion, Retail Brand Management, Advertising Media Planning, Extracurricular Learning Experience 3, Co-Operative Placement 3
Entry Requirements
- UCSI Foundation Year: Pass with a minimum CGPA of 2.0
- STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
- A-Level: Minimum 2 principals (D) in TWO subjects
- UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
- National Matriculation: Minimum CGPA of 2.0
- International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
- Canadian Pre-U: Minimum average of 60% in 6 subjects
- AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects
- Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency: Minimum overall average of 60%
- Diploma: Minimum CGPA of 2.0
- Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis
Career Opportunities
Brand Executive
Brand Management
Product Management
Account Management
Channel Management
Channel Development
Advertising Executive
Advertising Manager
Event Planner
Event Manager
Campaign Development Executive
Media Executive
Media Planner
Academician
Entrepreneur
Highlights
Duration: 3 years
Intakes: January, May, September
Location: Kuala Lumpur Campus
Unique program combining branding and advertising
70% of department staff are PhD holders
100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022
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