Bachelor Of Arts (Hons) Visual Communications Design - Kota Damansara Campus
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About the University
SEGi University
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Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Hons) Visual Communication Design at SEGi University, Kota Damansara Campus, provides a comprehensive foundation for a thriving career in the creative design industry. This programme equips students with a unique blend of knowledge, creative approaches, and technical skills, preparing graduates for roles such as Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, and Typographic Designer.
Program Structure
- Year 1: Courses include Software Application for Design, Design Principles, History of Art and Design, Still Life Painting, Illustration, Typography Design, Introduction to Photography, Basic Graphic Design, Digital Layout, Packaging Design, Creative Thinking, Basic Animation, and Colour Photography.
- Year 2: Courses include Print and Editorial Design, Web Publishing, Advertising Media Strategy, Marketing and Purchasing Consumer Behaviour, Environmental Design, Branding and Corporate Identity, Moving Image, Discourse, Advanced Packaging Design, Advertising & Promotional Photography, and Book Project.
- Year 3: Courses include Digital Imaging, Art Direction, Copywriting, Entrepreneurship, Professional Practice, Internship Practice, Portfolio Preparation and Final Project, and Dissertation.
Entry Requirements
- STPM – Minimum Grade C (GP 2.00) in any two subjects.
- Unified Examination Certificate (UEC) with at least 5Bs.
- Matriculation/Foundation or equivalent.
- Diploma (Level 4, MQF) with a minimum CGPA of 2.00.
- Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50, subject to Senate/Academic Board’s approval.
- DKM / DLKM / DVM with a minimum CGPA of 2.00 and two years of working experience in a related discipline.
- Other equivalent qualifications recognised by the Malaysian Government.
- Pass an interview or submission of a portfolio as determined by the Higher Education Provider (HEP).
- MUET Band 3.