Bachelor Of Arts (Hons) English & Public Relations – Double Award, Uclan- Kota Damansara Campus
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About the University
SEGi University
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Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 2 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Hons) in English and Public Relations – Double Award at SEGi University, in collaboration with the University of Central Lancashire (UCLan), equips students with comprehensive skills in language analysis, public relations strategies, and effective communication. Graduates are prepared for dynamic roles such as Press Agents, Publicity and Media Relations Managers, and Events Managers across various sectors.
Program Structure
- Year 1: Introduction to Communication Theory, English for Business Correspondence, English Grammar, Academic English, Public Speaking, Introduction to Mass Communication, Introduction to Linguistics, Introduction to Literature, General Psychology
- Year 2: Principles of Public Relations, English Phonetics and Phonology, Sociolinguistics, Strategies and Practices in Public Relations, Event Management, Introduction to Drama, Business Ethics, Law and Ethics in Mass Communication, Creative Writing, Crisis Management, Quantitative and Statistical Methods, Entrepreneurship, Environmental Management and Technology
- Year 3: Desktop Publishing, Research Methods, Public Relations and Media Writing, Media Relations and Publicity, Public Opinion and Propaganda, American and European Literature, Research Project, Internship
Entry Requirements
- A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent
- Unified Examination Certificate (UEC) with at least 5Bs
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent
- A Diploma in Media and Communication or its equivalent
- Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent
- For international students, a TOEFL score of 500 or an IELTS score of 6.0, or its equivalent