SEGi University
BA (Hons)Advertising and Digital Marketing Communications -Kuala Lumpur Campus
BachelorPhysical2 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,733
Year 2 TuitionRM 28,010
Additional FeesRM 3,150
Grand TotalRM 64,893
Initial Deposit
To confirm enrolment
RM 36,883
Cost Calculator
Estimate your total cost including living expenses over 24 months.
RM 1,500/mo
Tuition (2 yr)RM 61,743
One-time feesRM 3,150
Living (24 mo × RM 1,500)RM 36,000
Estimated TotalRM 100,893
To begin, you only pay the initial deposit of RM 36,883. Living costs are estimates and vary by city and lifestyle.
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About the University
SEGi University
MalaysiaPrivate University
Explore academic programs at SEGi University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 2 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The BA (Hons) Advertising and Digital Marketing Communications at SEGi University, Kuala Lumpur Campus, equips students with the skills to identify market trends, understand consumer behavior, and create impactful advertising campaigns. Graduates are prepared for roles such as sales manager, advertising consultant, marketing researcher, and branding consultant.
Program Structure
- Year 1: Principles and Practice of Marketing (Part 1), Introduction to Advertising, Introduction to Digital Marketing, Personal Professional Development 1, Principles and Practice of Marketing (Part 2), Financial Aspects of Marketing/Public Relations, Creative Content Marketing, Brand Management, Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2, Hubungan Etnik / Malaysian Studies 3, Bahasa Kebangsaan A
- Year 2: Customer Insight & Research (Part 1), Personal & Professional Development 2, Media Planning and Buying, Global Marketing Management, Customer Insight & Research (Part 2), Research Methods, Advertising Campaign Management, Integrated Marketing Communication Management, Statistics for Managers
- Year 3: Direct, Interactive and Digital Marketing (Part 1), Dissertation (Part 1), Internet Marketing, Contemporary Issues in Marketing, Direct, Interactive and Digital Marketing (Part 2), Dissertation (Part 2), Social Media and Analytics, Strategic Communications
Entry Requirements
- UEC with 5 credits
- STPM with Grade C in 2 subjects
- A-Level with passes in 2 subjects
- Matriculation/Foundation or equivalent
- SAM/AUSMAT with minimum ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
- Additional Requirement: Credit in Mathematics at SPM/O-Level or equivalent and minimum CGPA 2.50
Career Opportunities
Sales Manager
Advertising Consultant
Marketing Researcher
Branding Consultant
Highlights
Duration: 3 years
Intakes: January, May, September
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