University of Technology Malays
Bachelor of Management (Marketing) with Honours
BachelorPhysical4 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 20,364
Year 2 TuitionRM 14,212
Year 3 TuitionRM 14,212
Year 4 TuitionRM 14,212
Additional FeesRM 10,652
Grand TotalRM 73,652
Initial Deposit
To confirm enrolment
RM 31,016
Cost Calculator
Estimate your total cost including living expenses over 48 months.
RM 1,500/mo
Tuition (4 yr)RM 63,000
One-time feesRM 10,652
Living (48 mo × RM 1,500)RM 72,000
Estimated TotalRM 145,652
To begin, you only pay the initial deposit of RM 31,016. Living costs are estimates and vary by city and lifestyle.
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About the University
University of Technology Malays
MalaysiaPrivate University
Explore academic programs at University of Technology Malaysia (UTM)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 4 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Management (Marketing) with Honours at Universiti Teknologi Malaysia (UTM) equips students with essential skills in marketing strategies, consumer behavior analysis, and digital marketing, preparing graduates for roles such as product marketing managers, marketing executives, and purchasing administrators.
Program Structure
- Year 1: Foundational courses including Principles of Marketing, Principles of Management, Microeconomics, and Business Mathematics.
- Year 2: Intermediate subjects such as Consumer Behavior, Human Resource Management, Financial Management, and Marketing Information Systems.
- Year 3: Advanced topics including Marketing Research, Digital Marketing, Global Marketing, and Commercial Law.
- Year 4: Specialization courses like Strategic Marketing, Customer Relationship Management, and completion of an Undergraduate Project and Industrial Training.
Entry Requirements
- Pass in Sijil Pelajaran Malaysia (SPM) or equivalent with credit in Bahasa Melayu/Bahasa Malaysia.
- Pass in STPM examination with at least Grade C (NGMP 2.00) in General Studies and two other subjects.
- At least Band 1 in the Malaysian University English Test (MUET).
- Specific program requirements include a Grade B (NGMP 3.00) in Mathematics S, Mathematics T, Economics, Accounting, Business Studies, Physics, or Computing, and a credit in Mathematics at SPM level.
Career Opportunities
Product Marketing Manager
Marketing Assistant/Executive
Purchasing and Administration Executive
Management and Marketing roles in ICT-based organizations
Highlights
Duration: Minimum 4 years (Full-Time), Maximum 6 years (Full-Time)
Mode of Study: Full-Time and Part-Time
Language of Instruction: Bahasa Malaysia and English
Intakes: February and September
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