Universiti Tenaga Nasional (UNITEN)
Bachelor of Business Administration (Hons) in Marketing
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 23,000
Year 2 TuitionRM 23,000
Year 3 TuitionRM 23,000
Additional FeesRM 10,050
Grand TotalRM 79,050
Initial Deposit
To confirm enrolment
RM 33,050
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 69,000
One-time feesRM 10,050
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 133,050
To begin, you only pay the initial deposit of RM 33,050. Living costs are estimates and vary by city and lifestyle.
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About the University
Universiti Tenaga Nasional (UNITEN)
MalaysiaPrivate University
Explore academic programs at Universiti Tenaga Nasional (UNITEN)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Business Administration (Hons) in Marketing at Universiti Tenaga Nasional (UNITEN) equips students with comprehensive knowledge in marketing management, consumer behavior, and strategic marketing, preparing graduates for roles such as Advertising Manager, Sales & Marketing Manager, and Product & Brand Manager.
Program Structure
- Year 1: Foundational courses including Principles of Management, Business Communication, and Principles of Marketing.
- Year 2: Intermediate courses such as Consumer and Buyer Behaviour, Integrated Marketing Communications, and Sales Management.
- Year 3: Advanced topics including Strategic Marketing, Issues in Malaysian Marketing, and a Marketing Project, culminating in an Industrial Training placement.
Entry Requirements
- Pass Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM), or Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and pass Sijil Vokasional Malaysia (SVM).
- For international students: Achieve a minimum score of 5.5 in IELTS or 500 in TOEFL.
Career Opportunities
Advertising Manager
Sales & Marketing Manager
Sales & Marketing Consultant
Marketing Communication Manager
Product & Brand Manager
Event Manager
Services and Operations Manager
Supply Chain Manager
Customer Relations Manager
Academic
Highlights
Duration: 3 years
Intakes: January, July, September
Campus: Sultan Haji Ahmad Shah Campus (KSHAS)
Accredited by: Malaysian Qualifications Agency (MQA)
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