Bachelor Of Business (Honours) In International Business And Marketing
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About the University
Taylor's University
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Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Business (Honours) in International Business and Marketing at Taylor's University equips students with a comprehensive understanding of global business operations and marketing strategies. Graduates develop skills in international marketing, consumer behavior analysis, and strategic decision-making, preparing them for roles such as International Business Consultant, Global Brand Manager, and Export & Import Manager.
Program Structure
- Year 1: Foundational courses including Accounting for Non-Specialists, Introduction to Management, Business Economics, Principles of Marketing, Introduction to Finance, Quantitative Methods for Business, and Human Resource Management.
- Year 2: Intermediate subjects such as Understanding Entrepreneurialism, Introduction to International Business, Consumer Behaviour, Marketing Analytics, International Finance, Integrated Marketing Communications, Export Practices and Management, Transnational Management, International Economic Theory and Policy, and Interactive and Digital Marketing.
- Year 3: Advanced topics including Strategic Management, International Trade and Multinational Business, Services Marketing, Strategic Marketing Capstone Project, Entrepreneurship Accelerator Projects, Internship/Industry Immersion, International Business Issues and Policies, International Marketing, and Contemporary Issues in Marketing.
Entry Requirements
- SPM/O-Level with Pre-U/Foundation: Pass SPM/O-Level or equivalent with 5 credits, including a pass in Mathematics and English.
- STPM: Minimum CC with CGPA 2.00.
- A Levels: Minimum EE or equivalent of minimum 80 points.
- UEC: Pass with minimum 5Bs, including a pass in Mathematics and English.
- English Language Requirement: IELTS Band 5.0 or equivalent.