SEGi University
BA (Hons) Marketing Management +(1) -Kuala Lumpur Campus
BachelorPhysical1 YearJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 38,330
Additional FeesRM 3,150
Grand TotalRM 41,480
Initial Deposit
To confirm enrolment
RM 41,480
Cost Calculator
Estimate your total cost including living expenses over 12 months.
RM 1,500/mo
Tuition (1 yr)RM 38,330
One-time feesRM 3,150
Living (12 mo × RM 1,500)RM 18,000
Estimated TotalRM 59,480
To begin, you only pay the initial deposit of RM 41,480. Living costs are estimates and vary by city and lifestyle.
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About the University
SEGi University
MalaysiaPrivate University
Explore academic programs at SEGi University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 1 Year
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The BA (Hons) Marketing Management at SEGi University Kuala Lumpur Campus is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. This programme equips students with skills in customer insight, brand management, and social media, preparing graduates for roles such as sales management, advertising, consulting, and marketing research.
Program Structure
- Year 1: Principles and Practice of Marketing, Introduction to Advertising, Introduction to Digital Marketing, Personal Professional Development, Financial Aspects of Marketing/PR, Creative Content Marketing, Brand Management, and MPU subjects.
- Year 2: Customer Insight & Research, Media Planning and Buying, Global Marketing Management, Research Methods, Advertising Campaign Management, Integrated Marketing Communication Management, Statistics for Managers, and Personal & Professional Development.
- Year 3: Direct, Interactive and Digital Marketing, Dissertation, Internet Marketing, Contemporary Issues in Marketing, Social Media and Analytics, Strategic Communications, and Business Placement (Internship).
Entry Requirements
- UEC with 5 credits.
- STPM with Grade C in 2 subjects.
- A-Level with passes in 2 subjects.
- Matriculation/Foundation or equivalent.
- SAM/AUSMAT with minimum ATAR 60.
- Related SKM Level 5.
- Related Diploma.
- MQA-APEL T6.
- Additional requirement: Credit in Maths at SPM/O-Level or equivalent and minimum CGPA 2.50.
Career Opportunities
Sales Management.
Advertising.
Consulting.
Marketing Research.
Branding Consultant.
Highlights
Duration: 3 years.
Credit Hours: 120.
Intakes: January, May, September.
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