Nilai University
Bachelor of Business Administration (Hons) in Digital Marketing
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 22,600
Year 2 TuitionRM 22,600
Year 3 TuitionRM 19,100
Additional FeesRM 12,100
Grand TotalRM 76,400
Initial Deposit
To confirm enrolment
RM 34,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 64,300
One-time feesRM 12,100
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 130,400
To begin, you only pay the initial deposit of RM 34,700. Living costs are estimates and vary by city and lifestyle.
Zero consultancy fees, EduStudy Consultants never charges students for application assistance.
About the University
Nilai University
MalaysiaPrivate University
Explore academic programs at Nilai University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Business Administration (Honours) in Digital Marketing at Nilai University equips students with essential skills in digital advertising, social media marketing, search engine optimization, content marketing, and analytics, preparing graduates for roles such as Digital Marketing Manager, Brand Manager, Social Media Manager, Online Content Developer, Search Engine Optimization Specialist, and Web Designer.
Program Structure
- Year 1: Foundational courses including Principles of Marketing, Principles of Management, and Introduction to Financial Accounting.
- Year 2: Intermediate subjects such as Digital Marketing Management, E-Commerce, and Business Analytics.
- Year 3: Advanced topics including Social Media Marketing, Search Engine Optimization and Minimization, and Web Analytics, culminating in an internship.
Entry Requirements
- STPM: Pass with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level.
- A-Level: Pass with a minimum Grade D in any two subjects and a pass in Mathematics at SPM level.
- UEC: Pass with a minimum Grade B in five subjects and pass in Mathematics and English.
- Foundation/Matriculation: Pass with a minimum CGPA of 2.00.
- STAM: Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level.
- Diploma/Advanced Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00.
- English Language Requirements (for international students): MUET 4.0, IELTS 5.5, TOEFL 8 (Ess OL) / 46 (iBT), Pearson 51, Linguaskill 160, OET 200, ELS 108.
Career Opportunities
Digital Marketing Manager
Brand Manager
Social Media Manager
Online Content Developer
Search Engine Optimization Specialist
Web Designer
Highlights
Duration: 3 years
Intakes: January, June, September
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