BA (Hons), University of Hertfordshire, UK (Marketing) - Subang Jaya
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About the University
INTI International University
Explore academic programs at INTI International University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Marketing, offered in collaboration with the University of Hertfordshire, UK, at INTI International College Subang, equips students with specialized knowledge and skills in advertising, business analytics, and digital marketing. This program prepares graduates for dynamic roles such as Brand Manager, Product Manager, Market Research Manager, Customer Service Manager, and Sales Manager.
Program Structure
- Year 1: Foundational courses in marketing principles, economics, and essential business skills.
- Year 2: Intermediate studies focusing on consumer behavior, marketing research, and digital experience.
- Year 3: Advanced topics including global marketing, branding strategies, and a capstone project.
Entry Requirements
- STPM: Minimum of two passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics.
- A-Level: Minimum of two full passes totaling 80 UCAS points and grade C in either SPM or O-Level Mathematics.
- Foundation: Completion of a relevant Foundation/Pre-U program with CGPA 2.00, including Mathematics, and credits in Mathematics and English at SPM/equivalent.
- UEC: Five Bs, including at least a pass in Mathematics and a credit in English.
- SAM: Pass five subjects with ATAR 70%, a pass in English and Mathematics, and no subject below 50%.
- NSW (HSC): Minimum 10 units with UAI (ATAR) 70%, a pass in English and Mathematics, and no subject below 50%.
- International Baccalaureate (IB): Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics.
- CPU: Minimum six Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12.
- Diploma: Completion of a relevant Diploma program with CGPA 2.00, including Mathematics, and credits in Mathematics and English at SPM/equivalent.
- Others: Equivalent qualifications assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor.
- English Language Requirements: IELTS score of 6.0 (with no less than 5.5 in any band), TOEFL score of 72 (with specific band scores), Cambridge English First overall score of 169 (minimum of 162 in each component), PTE score of 59 (with no less than 42 in any band), MUET score of 4.0, or SPM Grade C in English.