BA (Hons) Fashion Management & Communication, Sheffield Hallam University, UK - Subang Jaya
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About the University
INTI International University
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Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The BA (Hons) Fashion Management & Communication program at INTI International University, in collaboration with Sheffield Hallam University, UK, equips students with strategic and creative skills in fashion management, communication, promotion, advertising, branding, business, and marketing. Graduates are prepared for diverse roles such as fashion brand management, fashion retailing, fashion marketing, and fashion advertising & promotion.
Program Structure
- Year 1: Introduction to fashion management and communication fundamentals, including courses like Business of Fashion 1, Fashion Photography, Fashion Communication 1, and Fashion Marketing & Management. Electives include Visual Merchandising or Fashion Illustration.
- Year 2: Development of managerial and analytical skills with courses such as Business of Fashion 2 and Fashion Communication & Emerging Media.
- Year 3: Focus on professional practice and industry engagement through modules like Professional Practice, Final Fashion Project Parts 1 & 2, and a compulsory Industry Work Placement.
Entry Requirements
- STPM: Pass with at least Grade C in 2 subjects.
- UEC: Pass with at least Grade B in 5 subjects.
- A-Level: Pass with at least Grade E in 2 subjects.
- Matriculation/Foundation: From a recognized institution with a minimum CGPA of 2.00.
- Diploma: Pass from a recognized institution with a minimum CGPA of 2.00.
- Others: Equivalent qualifications recognized by the Malaysian Government and a pass in Art subject in SPM or an Art Test/Portfolio Assessment for those without an Art subject.