Bachelor of Communication (Hons) in Integrated Marketing Communication
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About the University
Infrastructure University Kuala Lumpur (IUKL)
Explore academic programs at Infrastructure University Kuala Lumpur (IUKL)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Communication (Honours) in Integrated Marketing Communication at Infrastructure University Kuala Lumpur (IUKL) equips students with skills in marketing, public relations, advertising, brand management, and digital marketing, preparing graduates for roles such as Marketing Communication Executive, Digital Marketing Executive, Media Planner, Brand Executive, and Social Media Executive.
Program Structure
- Year 1: Foundational courses including Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, and Public Relations Practices.
- Year 2: Intermediate topics such as Cross-Cultural Communication, Corporate Writing, Consumer Behaviour, E-Advertising, and Branding and Positioning.
- Year 3: Advanced subjects including Crisis Communication Management, IMC Campaign and Planning, Creative Strategies and Production in IMC, International Marketing, and Industrial Training.
Entry Requirements
- STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
- A-Level: Minimum 2 Principal Passes (C) and a C in O-Level English
- UEC: Minimum 5Bs (including English)
- Diploma/HND: Minimum CGPA of 2.00
- Foundation/Matriculation: Minimum CGPA of 2.00
- SAM/HSC/AUSMAT: TER/UAI: average 60% or higher in 5 subjects
- CPU/CIMP: Average of 60% or higher in 6 subjects
- IB: 26 points or higher based on 6 subjects
- Other Qualifications: As recognised by the Senate of IUKL as equivalent to STPM