Bachelor of Communication (Hons) Corporate Communication
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About the University
City University
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Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Communication (Hons) in Corporate Communication at City University Malaysia provides students with comprehensive knowledge of the strategic role of communication in modern organizations. This program equips graduates with the skills necessary to manage international corporate communications, engage in corporate strategy development, and handle internal and external stakeholder relations, preparing them for roles such as Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, and Public Relations Specialist.
Program Structure
- Year 1: Foundational courses including Public Speaking, Mass Media and Society, Intercultural Communication, Introduction to Advertising, and Visual Communication and Photography.
- Year 2: Intermediate subjects such as Public Relations Writing, Organisational Communication, Corporate Image and Management, and Theories of Human Communication.
- Year 3: Advanced topics including Media Management, Communication Audit, Corporate Reputation and Brand Management, Event Management, and Practical Training.
Entry Requirements
- STPM: Minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent.
- STAM: Minimum grade of Jayyid and a credit in English at SPM or its equivalent.
- Diploma: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
- Matriculation/Foundation: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
- International Students: IELTS score of 5.0 or equivalent.