Asia Pacific University of Technology & Innovation (APU)
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,600
Year 2 TuitionRM 34,800
Year 3 TuitionRM 36,200
Application Fees + VisaRM 3,500
Refundable DepositRM 1,500
University International Admission feeRM 6,500
Grand TotalRM 116,100
Initial Deposit
To confirm enrolment
RM 22,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 104,600
One-time feesRM 11,500
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 170,100
To begin, you only pay the initial deposit of RM 22,700. Living costs are estimates and vary by city and lifestyle.
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About the University
Asia Pacific University of Technology & Innovation (APU)
Technology Park, MalaysiaPrivate University
Explore academic programs at Asia Pacific University of Technology & Innovation (APU)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive skills in digital marketing strategies, consumer behavior analysis, and brand management, preparing graduates for dynamic roles such as Digital Marketing Executive, Social Media Strategist, and SEO Specialist.
Program Structure
- Year 1: Foundational topics including Introduction to Management, Accounting Skills, Business Economics, and Marketing.
- Year 2: Intermediate topics such as E-Commerce, B2B Marketing, Consumer Behaviour, and Digital Marketing.
- Year 3: Advanced topics including Brand Management, Global Marketing, Digital Strategy and Analytics, and a Marketing Management Project.
- Internship: A 16-week industrial training to bridge academic learning with real-world experience.
Entry Requirements
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
- A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
- UEC: 5 Grade B’s with a Pass in Mathematics and English.
- Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
- English proficiency: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.
Career Opportunities
Digital Marketing Executive
Social Media Strategist
Digital Marketing Content Writer
Digital Sales and Marketing Manager
Online Business Manager
Mobile Marketing Specialist
SEO Specialist
Web Analytics Consultant
Web Content Management Analyst
Digital Marketing Communications Specialist
Highlights
Duration: 3 years
Intakes: March, June, September, November
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Accreditation: Recognized by the Malaysian Qualifications Agency (MQA)
Professional Recognition: Approved partner of the Digital Marketing Institute (DMI)
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