Asia Pacific University of Technology & Innovation (APU)
Bachelor of Arts (Honours) in Marketing Management
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,600
Year 2 TuitionRM 34,800
Year 3 TuitionRM 36,200
Application Fees + VisaRM 3,500
Refundable DepositRM 1,500
University International Admission feeRM 6,500
Grand TotalRM 116,100
Initial Deposit
To confirm enrolment
RM 22,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 104,600
One-time feesRM 11,500
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 170,100
To begin, you only pay the initial deposit of RM 22,700. Living costs are estimates and vary by city and lifestyle.
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About the University
Asia Pacific University of Technology & Innovation (APU)
Technology Park, MalaysiaPrivate University
Explore academic programs at Asia Pacific University of Technology & Innovation (APU)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Marketing Management at Asia Pacific University of Technology & Innovation (APU) equips students with essential skills in marketing strategies, consumer behavior analysis, and digital marketing techniques, preparing graduates for dynamic roles such as Marketing Manager, Brand Manager, and Digital Marketing Specialist.
Program Structure
- Year 1: Introduction to management, accounting skills, business communication, business economics, digital thinking and innovation, fundamentals of entrepreneurship, business law, marketing, people management, and quantitative skills.
- Year 2: Business ethics and governance, innovation process, international culture and communications, business research methods, marketing intelligence and research, e-commerce, behavioral science in organization, B2B marketing, digital marketing, delivering customer value, critical thinking in management, and consumer behavior.
- Year 3: Brand management, building customer relationships, global marketing, integrated marketing communications, venture building, digital strategy and analytics, investigations in marketing management, marketing decision making, marketing management project, strategic marketing planning, retail marketing management, and leadership theory and practice.
- Internship: A 16-week industrial training to bridge academic learning with real-world experience.
Entry Requirements
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
- UEC: 5 Grade B’s with a Pass in Mathematics and English.
- Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
- Diploma: Successful completion of the APU Diploma or studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (subject to the approval of the APU Academic Board).
- English Requirements for International Students: IELTS: 5.5; TOEFL IBT: 46; Pearson (PTE): 51; MUET: Band 4.
Career Opportunities
Advertising and Promotions Manager
Brand Manager
Customer Service Manager
Marketing Manager
Retail Manager
Sales Manager
Marketing Specialist
Product Manager
Marketing Director
Content Marketing Specialist
Highlights
Duration: 3 years (6 semesters)
Intakes: March, July, September, November
Dual Degree: Option to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU, Malaysia, and De Montfort University (DMU), UK.
Accreditations: Accredited by the Chartered Management Institute (CMI) and an approved partner of the Digital Marketing Institute (DMI).
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