Asia Pacific University of Technology & Innovation (APU)
Bachelor of Arts (Honours) in Digital Advertising
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,600
Year 2 TuitionRM 34,800
Year 3 TuitionRM 36,200
Application Fees + VisaRM 3,500
Refundable DepositRM 1,500
University International Admission feeRM 6,500
Grand TotalRM 116,100
Initial Deposit
To confirm enrolment
RM 22,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 104,600
One-time feesRM 11,500
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 170,100
To begin, you only pay the initial deposit of RM 22,700. Living costs are estimates and vary by city and lifestyle.
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About the University
Asia Pacific University of Technology & Innovation (APU)
Technology Park, MalaysiaPrivate University
Explore academic programs at Asia Pacific University of Technology & Innovation (APU)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University of Technology & Innovation (APU) equips students with skills in digital advertising technologies, creative thinking, and strategic planning, preparing graduates for roles such as Digital Advertising Executive, Digital Content Creator, and Brand Communicator.
Program Structure
- Year 1: Introduction to Graphic Design, Principles of Advertising, Client Brief Concept, Marketing Fundamentals, Consumer Behaviour and Creative Practice, Creative Project, Project Management, Digital Illustration, Fundamentals of Entrepreneurship.
- Year 2: Social Media, Professional Practice: Client & Agency Management, Brand Strategy & Application, Innovation Processes, Advertising: Media Planning and Purchasing, Creativity and Innovation, Visual Culture.
- Year 3: Integrated Marketing Communications, Digital Advertising: Individual Professional Project, Research Project Report, Venture Building, Persuasive Copywriting, Digital Advertising Analytics, Digital Advertising: Team Professional Project, Intellectual Property Basics, Exhibition Design.
- Internship: A 16-week industrial training to bridge academic learning with real-world experience.
Entry Requirements
- STPM: A Pass with a minimum Grade C (GP 2.00) in any 2 subjects.
- A-Level: 2 Passes (Grade A-D).
- UEC: 5 Grade B’s.
- Matriculation/Foundation: A Pass with a minimum CGPA of 2.00.
- Related Diploma: A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
- Portfolio: Pass an Interview OR submission of Design Portfolio as required.
- English Requirements for International Students: IELTS: 5.5; TOEFL IBT: 46; Pearson (PTE): 51; MUET: Band 4.
Career Opportunities
Digital Advertising Executive
Digital Content Creator
Brand Communicator
Marketing Executive
Media Planner
Account Manager
Social Media Executive
Visual Designer
Copywriter
Art Director
Highlights
Duration: 3 years
Intakes: March, July, September
Dual Degree Option: Opportunity to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU and De Montfort University (DMU), UK.
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