Asia Pacific University of Technology & Innovation (APU)
Bachelor of Arts (Honours) in Business Management with a specialism in E-Business
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,600
Year 2 TuitionRM 34,800
Year 3 TuitionRM 36,200
Application Fees + VisaRM 3,500
Refundable DepositRM 1,500
University International Admission feeRM 6,500
Grand TotalRM 116,100
Initial Deposit
To confirm enrolment
RM 22,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 104,600
One-time feesRM 11,500
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 170,100
To begin, you only pay the initial deposit of RM 22,700. Living costs are estimates and vary by city and lifestyle.
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About the University
Asia Pacific University of Technology & Innovation (APU)
Technology Park, MalaysiaPrivate University
Explore academic programs at Asia Pacific University of Technology & Innovation (APU)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive skills in e-business management, digital marketing, and e-commerce, preparing graduates for dynamic roles such as E-Business Consultant, Digital Marketing Manager, and E-Commerce Specialist.
Program Structure
- Year 1: Foundational courses in management, law, accounting, economics, entrepreneurship, and marketing, along with business communication and quantitative skills.
- Year 2: Advanced studies in behavioural science, business ethics, critical thinking, creativity, and innovation, with specialisation in e-business management, e-commerce, and digital marketing.
- Year 3: Practical application of e-business concepts, including search engine optimisation, e-business system operations, leadership, and strategic management, culminating in a final year project.
Entry Requirements
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
- A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
- UEC: 5 Grade B’s with a Pass in Mathematics and English.
- Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
- Diploma: Successful completion of the APU Diploma or equivalent with academic credits equivalent to Level 1 of an Honours Degree.
- English Requirements for International Students: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.
Career Opportunities
E-Business Consultant
Digital Marketing Manager
E-Commerce Specialist
Online Marketing Specialist
Digital Advertising Specialist
Sales and Marketing Manager
Digital Marketing Analyst
Web Analytics Manager
Social Media Specialist
Marketing Manager
Highlights
Duration: 3 years (6 semesters)
Intakes: 17 July 2025, 29 September 2025
Dual Degree: Option to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU, Malaysia, and De Montfort University (DMU), UK.
Industry Collaboration: Partnerships with key industry players worldwide, ensuring the relevance and quality of the programme.
Internship: 16-week industrial training to facilitate a smooth transition from academia to the professional environment.
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