Asia Pacific University of Technology & Innovation (APU)
Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 33,600
Year 2 TuitionRM 34,800
Year 3 TuitionRM 36,200
Application Fees + VisaRM 3,500
Refundable DepositRM 1,500
University International Admission feeRM 6,500
Grand TotalRM 116,100
Initial Deposit
To confirm enrolment
RM 22,700
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 104,600
One-time feesRM 11,500
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 170,100
To begin, you only pay the initial deposit of RM 22,700. Living costs are estimates and vary by city and lifestyle.
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About the University
Asia Pacific University of Technology & Innovation (APU)
Technology Park, MalaysiaPrivate University
Explore academic programs at Asia Pacific University of Technology & Innovation (APU)
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU) equips students with strategic digital resource management, digital marketing, and leadership skills, preparing graduates for roles such as Digital Lead, Business IT Analyst, and Digital Transformation Manager.
Program Structure
- Year 1: Foundational topics including Management, Law, Accounting, Economics, Entrepreneurship, and Marketing.
- Year 2: Advanced studies on digital technologies, business models, and core business processes supported by SAP.
- Year 3: In-depth exploration of digitalisation, change management, and a final year project demonstrating academic and practical expertise.
- Internship: A 16-week industrial training to transition from classroom to workplace.
Entry Requirements
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
- A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
- UEC: 5 Grade B’s with a Pass in Mathematics and English.
- Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0).
- Diploma: Successful completion of the APU Diploma or equivalent.
- English Requirements for International Students: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.
Career Opportunities
Digital Lead
Business IT Analyst
Digital Transformation Manager
Digital Strategist
E-Entrepreneur
Digital Solutions Leader
Digital Media Specialist
Digital Strategy Manager
Chief Digital Officer
Highlights
Duration: 3 years (6 semesters)
Intakes: 13 March 2025, 17 July 2025, 29 September 2025
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Accreditation: Option to obtain a CMI Level 5 Certificate in Management and Leadership
Industry-Relevant Skills: Emphasis on digital transformation aligned with Industrial Revolution 4.0
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